Larry Jackson, who is in charge of Apple’s original-music content, says that the goal is to put Apple Music “at the intersection of all things relevant in pop culture.”
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Drake’s “Hotline Bling” video, Taylor Swift’s tour movie and the Weeknd’s “Can’t Feel My Face” have something in common: They’ve all been funded by Apple. The world’s most valuable company has thrown its immense resources into making music videos, concert documentaries and documentaries and, above all, scoring album exclusives. The tech behemoth’s top execs are involved in pop-star projects: Apple CEO Tim Cook had a hand in the production of M.I.A.’s “Borders” video.