We explore how our design approach needs to evolve with the homepage’s changing role. Could your website survive without a homepage? Based on today’s user behaviour, I’d venture to guess the answer is yes. Over the years, how we use websites has evolved. We need to start designing homepages that work for our product and its users, rather than simply copying trends. It’s easy to follow the same homepage design pattern as the latest hot, new startup. It’s also lazy.
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